During my Superdrug splurge last week I found myself drawn to the L'Oreal 3 for 2 offer. I was already purchasing my favourite body lotion - L'Oreal Body Expertise Nutrilift for Very Dry Skin (too much exfoliating and fake tanning and exfoliating again has left my skin a little lacklustre) so it seemed like a no brainer to pick up another couple of "gilty pleasures".
Immediately I saw the L'Oreal Youth Code Serum I found myself struck by the physical/aesthetic similarity to Lancome Genifique Youth Activating Concentrate - a product I have lusted after for a long time. Here is a little compare and contrast:
Apparently Lancome and L'Oreal are owned by the same company - and some intense Googling shows that, according to some, the ingredients are similar. I personally haven't tried the Genifique Concentrate but I have been using the eye serum since November last year and haven't been wowed. To be honest I haven't even been that happy with it at all (hence the slightly dusty lid!) I am really just using it up as I feel guilty at the cost despite purchasing at Geneva airport Duty Free!
L'Oreal claim Youth Code "significantly diminishes the signs of aging" - well that's pretty general and I guess they would say that. Now - here's the science bit. Concentrate! They also state the secret to the formula is that it uses L'Oreal's "breakthrough" Pro-Gen technology (the "secret of genes") which includes 2 key ingredients: Biolysat (which acts at the epidermis level and tells genes to act faster in the recovery process) and adenosine (a molecule that is found in skin cells that acts at the dermis level to produce collagen). Now I pretty much flunked biology but it all sounds pretty promising to me. Especially as it promises to transform my dull skin into something younger and more luminous! Hell yeah - count me in.
I have been using the serum as directed (nights and mornings on clean skin prior to moisturiser) for the last 5 days. It has a light scent but nothing too nause inducing. Plus it hasn't broken me out (as yet - touch wood!) or made my eyes stream (a la the L'Oreal Collagen cream) which is always my biggest fear when trialling new products. No "wow I look 10 years younger" moments yet - but its a serum not a wizard!
I'll keep you updated on how I progress with it!
until next time.............xo
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